RECASTING FAILURES AS ‘DATA’ IS KEY WHEN DESIGNING NEW PRODUCTS

Posted by:  Smartplanet.com

Author:  

Start-ups and corporations seeking to create the next profitable, innovative product should rethink their attitudes toward failure, suggests Tina Seelig, the executive director of Stanford University’s Technology Ventures Program. The program supports entrepreneurship at Stanford’s School of Engineering.

“There’s a huge problem with the word failure,” Seelig said in an interview with Karen A. Frankel published on the Web site of the Association for Computing Machinery on April 17. “As a scientist, when I do an experiment that doesn’t work as I expected, what do I call it? Data. It’s not a failure.”  Read Full Article Here

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s